Life Screams of the Rich and Famous will echo across the Web this Halloween as AmericanGreetings.com presents its second annual Celebrity SCREAMail campaign. From October 18 through 31, visitors to http://www.americangreetings.com (AOL keyword: AG) can personalize and send free, special-edition electronic greetings featuring spine-chilling screams from five frightfully famous personalities. AmericanGreetings.com will make a donation to charities selected by the celebrities as part of the SCREAMail campaign.

Visitors to SCREAMail at http://www.americangreetings.com will encounter a haunting graveyard scene complete with pictures of the celebrities floating eerily in the murky mist. Each celebrity's image connects to a custom-designed greeting featuring spooky poetry and bone-chilling screams. Visitors can preview their favorite celebrity's ghostly greeting and add a special Halloween message to send to friends, family or coworkers. Celebrity screamers and their selected charities include:

Jennifer Love Hewitt, of the upcoming film Breakers -- St. Jude's Children's Hospital
Gillian Anderson of The X-Files -- Artists for a New South Africa
Nolan Ryan, legendary Baseball Hall of Famer -- The Nolan Ryan Foundation
Melissa Joan Hart of Sabrina, The Teenage Witch -- V-Day Stop Violence Against Women

Take a peek at Nolan Ryan's greeting, featuring spooky music and an animated flying bat -- plus Nolan's best Halloween howl. Or, get an earful of Jennifer Love Hewitt as shrieks in support of St. Jude's Children's Hospital, a charity assisting children with cancer.

This is the second year Celebrity SCREAMail has haunted the Web. In 1999, visitors sent 350,000 SCREAMails and raised $50,000 for the Starlight Children's Foundation. This year's campaign hopes to assist four more charities and raise a total of $60,000.

About AmericanGreetings.com
AmericanGreetings.com is the web's leading online greetings site and premiere personalized content delivery company. According to PCData, the site's 13.6 million unique visitors in July ranked it as the category leader, and it is ranked as one of the top 20 Web sites overall (PCData, Nielsen/NetRatings July 2000). Through partnerships with AOL, Yahoo! and Lycos, AmericanGreetings.com (AOL Keyword: AG) reaches 80 percent of all Web users. Offering more than 15,000 high-quality greetings, licensed characters, invitations, games and Hi-Brow Comix(TM), AmericanGreetings.com puts the fun and the feelings into communicating online.

About American Greetings
American Greetings is the world's largest publicly held creator, manufacturer and distributor of greeting cards and social expression products. Its staff of artists, designers and writers comprises one of the largest creative departments in the world and helps consumers "say it best" by supplying more than 15,000 greeting card designs to retail outlets in nearly every English-speaking country. American Greetings employs more than 21,000 associates around the world and drives more than $2 billion in annual sales. For more information on the company, visit http://www.americangreetings.com .